I first found out about this lovely collaboration of Diet Coke (Coke Light) and designer Marc Jacobs about a month ago. I thought that since it isn't really the newest thing on the block, everyone would have already seen it. Now Coke has done the whole designer-collaboration thing before with Jean-Paul Gaultier here, but I think Marc's version is a little more successful. The packaging is distinctly Coke's, but has the high fashion finesse needed to make it look a little extra.
This particular rendition of the Coke bottles and tins are a celebration of 30 years of Diet Coke, and the three available designs portray women of the 80's, 90's and 00's. I fought the urge to post about it, until now, because the design is so beautiful that I couldn't help it. It's quirky, fun and flirty, and incorporates both brands really brilliantly.
Unfortunately, only the tins are available in South Africa, which breaks my heart a bit, seeing as the bottles have a sort of chic-ness about them.
Anyway, just take a look for yourself!
xo,
Kenzo
